Digital transformation essential for the 2016 customer

Digital transformation essential for the 2016 customer

If ever there was a time to focus on digital transformation for your business, it is now. Customers want and demand an online presence from your company, and your ability to meet their needs and expectations is going to be dependent on your ability to make a digital transformation. It is one of the reasons why so many companies are switching to the cloud and IT managed services. This is a change you should consider as well.

Why do things need to change?

As a business, your job is to improve the experience for your customers. This used to mean creating more efficiency at the office, according to Computer World, but it has changed to the point where those efficiencies are already expected, and customers are more interested in a business that cares about meeting all their needs. As a customer yourself, you probably understand that it is easier than ever to go to a different company and get the exact same product, meaning the only way you can differentiate yourself from other companies is through a digital transformation that gives your customers the transparency and efficiency that comes with online use.

Considering your customer

The most important step in this transformation is considering who your customer is what they want. For example, if your customer is someone in the millennial age group, then it is essential that everything can be done digitally for your company. These individuals love the internet and what it can do for them. They are almost always connected through some device, and most of them own laptops, tablets, smartphones, and more electronics to stay connected. You’ll want to ensure that your website and all customer access portals can be accessed through many different digital devices and that they are working efficiently. On the other hand, you may have customers who aren’t heavy into smartphone usage, in which case, ensuring that your website is easy to navigate and accessible from anywhere.

If you think you don’t need to make any changes to your online presence or the way your company functions digitally, think again. Even if your customers are retired or in care facilities, consider that a lot of the decision makers for those people are going to be doing their research online and will make their decisions based on easy access to information.

Why get on the cloud?

You may be thinking it doesn’t really matter if you are on the cloud or not given that you can run everything from your internal servers. This may be true, but what do you do when your servers go down for a day? Today’s customer is very impatient. It is so easy to find another company that does exactly what you do and switch to them, so every second your server is down, you could be losing a lot of current and potential customers. By using cloud servers, your business will stay up all the time, and your IT managed service provider will work 24/7 to prevent any problems or fix them immediately if they are found.


Source: Computer World

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