Everyone is on social media. Your clients are sending snapchats, your coworker is posting on Facebook, your boss is replying to tweets, and your grandmother is commenting on your Instagram photos. Social media is where a great deal of interaction happens, whether its among friends or following a business. As social media becomes more of a source for news and happenings, companies that are connected need to be aware of potential scams in those scenes and what to do about them.
Beware of Potential Social Media Scams
With social media, scammers can target large audiences. A recent CNN Money article outlines some of the most common ways people are getting scammed. One way they get people is by creating fake customer service accounts on Twitter. By changing just a letter or punctuation mark, something easily mistaken, scammers can jump into a Twitter conversation and reply with what seems like a legitimate response. They might include a link for fake support in hopes of stealing financial or identity credentials.
Another typical way scammers pull people in is through comments on social media. For example, someone might post a link as a comment on a popular post. When someone clicks on the link, they could be drawn into a credit card phishing scam. Or scammers might invite people to watch a video through a posted link, and then request information in order to watch the video.
Discounts are highly sought after, and some scammers create fake social media accounts for real businesses, offering discounts to lure people in, and then steal information. And as online quizzes have risen in popularity, scammers will create seemingly harmless quizzes that steal a user’s personal information. Anyone can be lured in by a promising link to a survey or quiz with a prize.
What Organizations Can Do About Social Media Scams
When someone gets caught in a social media scam, there really is no one to blame but themselves. People need to be very cautious whenever financial or personal information is being requested, especially through social media. And if your followers are pulled away from your page by seemingly-legitimate sources and end up getting scammed, it is going to be bad for business. However, organizations can do something about these scams when suspicious activity appears on their own accounts.
Monitor social media accounts. Every company and business who is linked into social media should be actively managing their pages. Read through comments people are posting and delete any suspicious links that are not relevant to the post. Have someone occasionally search similar company names on social media platforms, and if you find anything that does not appear to be legitimate, report it to the page administrators.
Scammers are going to use any way to scam people, and as social media becomes a source for large audiences, the more they are going to try and get people. Always monitor everything and anything related to your own company. Make it so scammers will have a hard time getting your own clients and followers by being aware of potential scams and where they are taking place.